Whether you are a business owner or an entrepreneurial newbie, using social media has an incredible power to help grow your brand and products.
Instagram is one of the most popular social media platforms for potential engagement. You can use Instagram’s tools and features, and from there, you can encourage your followers to visit your website and learn more about your brand and product. One of your Instagram followers could become a buyer of your products.
Let’s Start Driving Traffic Now!
- Add a Link in your Bio (Instagram Profile)
For a business owner or influencer, putting your link in your bio is one of the most important things that you guys should do because it will easily direct followers to your website, product page, content, or some other important page.
If you want to add more than one link to your Instagram, you can use some of these tools, such as Linktree, Lnk.bio, Shor, Koji, and others.
- Use Story Link Stickers
Instagram stories are not a new thing in social media. According to research by DEV SHED, more than 500 million people use Instagram stories daily. From this, we can see that Instagram stories are important to increase engagement for your products.
Nowadays, Instagram stories allow us to put a sticker for the link that we want to promote, whether it’s a website, product, business, or anything else. So, you can use stories to drive traffic to your website.
In addition, Instagram stories were available for 24 hours only. You can, however, save your stories in your highlight so that your followers always know whether to read the old or new stories!
- Add an Action Button on your profile
On Instagram, action buttons connect your profile with other online services so that customers can interact with your business directly from your profile.
This is designated to promote engagement and drive clicks, so it will help you gain more traffic to your website. There are some buttons you can use and put on your profile, such as “order food,” “book now,” or “reserve.”
- Do Set Up Your Store
Nowadays, Instagram provides us with shopping only through the app. isn’t it great?
Now you can set up your shop, which is a place to sell and share your brand story and where people can browse products and explore collections of your brand.
Besides, product detail pages, or PDPs, will provide all relevant info on items from your product catalogue, such as pricing and descriptions. So from this, they will pull in content where the product is tagged on Instagram and drive people to your website!
- Boost with Ads
Instagram app includes a range of user-friendly advertising tools, which help businesses control marketing approaches and encourage new users to visit other digital destinations.
In addition, increase the reach of your shopping posts and reduce cost per acquisition by 20% with ads with product tags. You can set them up in Ads Manager or boost existing shoppable posts within Instagram.
In conclusion, Instagram is a valuable tool for businesses looking to generate website traffic and increase their online presence. By creating high-quality content, leveraging Instagram’s advertising options, and including a call to action in their posts, businesses can drive more traffic to their website and ultimately grow their business.
At MYDGTECH, by leveraging the right platforms, creating compelling content, and staying on top of industry trends, we can establish a strong social media presence and ultimately achieve your marketing goals. Contact us now for more details!
